Case Studies · Proven System
Proven in the United States, Brazil, Switzerland and England.
Every artist below went through the same exposure and booking system. Stories, numbers, screenshots and receipts from months of consistency — not a one-off result. The only reason we can lift yours.
Houston, TX · Cover-Up · Color Realism · Large Projects
Level 04 · Authority
Rafael Galvão
@inkgalvao ↗Talent already established, but demand inconsistent and dependent on word of mouth. We turned on the Sales System and the right positioning: $108,300 in sales in 5 months, with projects up to $7,000.
The Problem
A master's hand, but everything organic — consistent revenue around $8K/mo and stuck whenever it was time to raise prices. The problem was never talent; it was not having anyone selling for him.
The Story
When Galvão found us, we had just opened our account in the US — barely 300 followers. He came in skeptical, but it was precisely the size of the operation that put him at ease: “I need help, but I don't want to be just another number”. He was opening his own studio and knew he couldn't be the owner, tattoo, take care of clients and sell all at once. We're not an ad agency — our specialty is building a sales team that works alongside the artist. We turned on the system and, in a few months, the demand became a waitlist of high-ticket projects.
The Proof · Sales System
Commercial Revenue / mo
* January = only 9 days of operation. Total: $108,300 in 5 months.
Meta Ad Spend / mo
January = organic launch (9 days, no paid traffic). Ads turned on in February · total spend $5,286 over 4 months.
Real Ad Spend
Straight from Meta Ads Manager — the real spend, month by month. Consistency, not a one-off spike.
$108,300
Sales generated · 5 months
$5,286
Spent on Meta Ads · 4 months
≈ 20.5×
ROAS · every $1 → ~$20.5
Average Ticket
$108,300 in sales ÷ 67 paid bookings. Repositioned from flash/small pieces to large projects and cover-ups. * previous ticket to be confirmed.
Deposits Collected
$10,350
Averaging 9.6% of the ticket, paid at booking — across 67 closed projects.
Followers Gained
+5,754
From 3,453 → 9,207 in the period — 2.7× more audience.
~$5.3K in Meta Ads turned into $108.3K in sales — January organic, ads from February to May. ~$1,321/mo on average.
Closed Sales · Closing
Each card is a real booking — deposit collected, project and value confirmed. Tickets up to $7,000.
Bookings with Deposit Paid · Month by Month
67
Total in period
* January = only the first 9 days of operation.
+55
more closes
in the period
Implementation 02 · Demand Before Positioning
Selling is half of it. The other half is becoming the name in your city — constant exposure that keeps the large-project calendar always full.
Instagram Followers
3,453 → 9,207 followers — roughly 2.7× more audience in the period.
+5,754
Followers gained
2.7×
Audience growth
368K
Views · 90 days
65.9%
Of views from ads
Instagram Insights · Last 90 Days
368,234
Views · 90 days
+5,754
New followers
9,207
Total followers
Meta only provides the last 90 days of history — that was 368K views in this window, with 65.9% coming from ads, and +5,754 new followers.
Implementation 01 · Your Work Must Be Excellent
Large-scale cover-ups and color realism — the work of a man they call El Maestro.
What We Did
Strategist
Captured the brand playbook, defined the ideal high-ticket client, and repositioned his Instagram portfolio.
Ads Manager
Launched the campaigns aimed at people looking for large projects and cover-ups — not low prices.
Setter
Filtered and qualified every lead, putting the right opportunities in front of the closer.
Closer
Handled every close and collected the deposits. Galvão focused on what matters: tattooing.
Sales System Methodology · 6 Levels
Galvão's business is already running the first 3 implementations — excellent work, demand generation and premium positioning. The next three are the road ahead.
Your work has to be excellent.
Demand comes before positioning.
It has to look extraordinary.
✦ Galvão is here
It has to deliver a one-of-a-kind experience.
It has to be filmed like a movie.
It has to reach as many qualified people as possible.
Beyond the Numbers
Convention Artist
Instructor, cover-up and large-project specialist, present at the leading tattoo conventions — the authority that sustains the premium ticket. The right exposure turns reputation into a waitlist of high-value projects.
Own Studio
With a full calendar and a raised ticket, Galvão took the step every independent artist chases: opening his own studio. Ink Galvao Tattoo was born of consistency — not a lucky month.
In his own space — documenting every project. Consistency became structure.
In His Words
“Ink Scale are great partners for great artists 🚀”
Public comment from @inkgalvao on Hellen Magni's profile — partner and strategist at Ink Scale. A real partnership: we only win when the artist wins.
Rafael Galvão
@inkgalvao · Ink Galvao Tattoo
Social Proof · On Video
Artist's Career Stage · Roadmap
Premium Artist (Level 04), eyes on the top — Category Leader (Level 05), the legacy level.
Level 01 · Foundation
First 45 days
Level 02 · Credibility
1 – 6 months
Level 03 · Waitlist
6 – 12 months
Level 04 · Authority
✦ You are here
Level 05 · Legacy
Goal · ~24 months
Your work deserves better
If you're tired of inconsistent bookings, price shoppers, and wondering where your next project will come from, let's look at what's holding your growth back.
